Project #164*

POP Connected

Services

Branding
Digital
Strategy
Art direction

Pop Connected was founded following a 25-year career leading communications for one of Turkey's most prominent industrial conglomerates, with deep specialism in architecture, construction and design. The practice brings that accumulated sector knowledge to bear for firms who need communications handled with genuine industry fluency rather than generalist instinct.

From branding through to platform, the brief was to translate that authority into a presence that felt independent and sharp rather than corporate. The site also operates as a publishing platform, with the team's own editorial output lending the practice an additional layer of thought leadership in its field.