Sign of the Times London — custom e-commerce theme designed and developed by umΩ

Project #155*

Sign of the Times

Sign of the Times is a Chelsea institution with half a century in preloved luxury. The rebrand required a digital presence that could carry that heritage while feeling entirely current. Working within an existing Shopify infrastructure, a fully custom theme was designed and developed to sit seamlessly within the store's operational structure without compromising on visual quality or brand coherence. The result gives one of London's most established resale destinations a platform as considered as the pieces it sells.

Sign of the Times — product listing page design
Sign of the Times — homepage design, preloved luxury e-commerce
Sign of the Times — mobile interface design by umΩ

Next project

The SIM Project — bespoke analogue camera and portable darkroom designed and 3D printed by umΩ

The SIM Project

A grassroots art and anthropology project exploring memory, migration and belonging, supported across digital, physical and engineered form.

  • Product
  • 3D Printing
  • Digital
  • Maintenance