Buyuk Filo

Identity, UI Design & Web Development


  • Identity & Strategy
  • Art Direction
  • Graphics & Illustration
  • UX / UI & Front-end
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Buyuk Filo is a leading fleet leasing company that offers high-end services to exclusive clients. The umΩ team designed the identity and the website for the renamed brand aiming to reflect a friendly and professional character.

Main inspirations for the logotype's form are speed and dynamism where colours represent reliability and the passion for quality. The website has various features that provide potential clients with the offers and campaigns as well as a dynamic map that displays various touchpoint locations for the current clients. The Buyuk Filo website is made with the Nuclear CMS.