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KFZ

Identity, UI Design & Web Development

2021

  • Identity & Strategy
  • Art Direction
  • Graphics & Illustration
  • UX / UI & Front-end
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KFZ is a corporation that envelopes multiple companies that work in various fields including accommodation, large-scale fleet leasing, software development and AI. The umΩ team was commissioned to design the new branding for the corporation.

We designed a logotype that represents the multiplicity and reliability that the company represents. The branding includes all graphic needs for the company as well as design direction guidelines for newer needs that might come up later in the future. The website was designed to be compact and clear so that it would distribute the viewers to dedicated websites of the sub-companies quickly. The KFZ website is made with the Nuclear CMS.